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Selling Tips

Selling Real Estate in Madison & Dane County WI: Property Selling Tips & Advice

There are currently 114 blog entries related to this category.

Recently a Madison-area home owner contacted us and asked us to assist her with her sale. Her previous listing with another brokerage had expired without selling, and she was looking for some new ideas, more showings, and a quick offer.

When we visited with her at her home, we saw some opportunities to improve her listing and help her accomplish her goals. The "before and after" photos below demonstrate why we were able to help our client move forward with a successful sale. 

Master bedroom: before and after photos

This listing photo shows the master bedroom after we helped our client prepare her home for showings. 

 

This photo shows the master bedroom before we began the staging process. 

  

The results

We spent two weeks

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Unlike many 12 year olds who spent their summers watching cartoons and playing sports, Stephen Meyer helped his dad clean carpets. In the years since then, he's worked for other companies and started his own, picking up tons of tricks and techniques -- not to mention stains -- along the way.

Stephen's enthusiasm for his craft and care for his clients is embedded into every fiber of his being. When his father was in the hospital and realized he could no longer continue Affordable Carpet Care in Sun Prairie, it was the relationships he built with customers that came to mind. Stephen recalls him saying, "It's not the carpet -- it's always the people."

To ensure clients received the very best service, Stephen launched his own business six years ago,

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At Mad City Dream Homes we create a customized marketing plan for each home-selling client. A key part our marketing is the staging plan that we develop for each new listing. As you'll see from the 5 recent listings below, we customize our approach according to the needs of each individual property. 

Success story #1: staging an occupied home by Debbie Lea

This listing was prepped for sale by home staging extraordinaire, Debbie Lea. Debbie's staging plan helped our seller receive multiple offers and a record sales price for this condo association. 

Success story #2: staging a luxury property with rented furniture

For this luxury listing, Debbie Lea collaborated with Brook Furniture Rental by selecting the furniture, artwork and accessories

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Thinking of selling your home in the coming year? Below are 10 low-cost home improvement projects that add real value to your home. Over the years we've helped many sellers completely transform the look of their home by implementing these and similar projects. In some cases clients have increased their home's market value by tens of thousands of dollars through their sweat equity and only a minimal financial investment.   

10 low-cost home improvement projects

1) Replace dated bathroom mirrors, towel bars, and towel rings with newer and inexpensive pieces. This one simple change can dramatically improve the appearance of a dated bathroom. Our amazing stager, Debbie Lea, can show you which products to buy and where to buy them. Remember, we offer

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Sometimes it takes a turn of events for you to find your passion. For Grant Priehs, a move to Madison was the impetus to explore new opportunities and do what he loves.

Priehs left work as an Art Director at a fast-paced marketing agency and began a successful career as a handyman in Madison. His company, Honey Do Handyman Services, has provided a rewarding way to help others. “Every homeowner has a list of things they notice every day - small tasks or updates that they just never get to; their ‘Honey-do’ list. But when you’re selling your home, you don’t want to have potential buyers leaving a showing with a dozen things they’ve noticed,” he says.

Priehs enjoys helping people complete projects they may not have the time or ability to complete on

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When you think about home improvements, it's common to think of the aesthetic work. Many times, the first upgrades are adding solid surface counter tops, wood flooring, or updated paint colors. These changes are all significant, and add value to your home. But while they make a beautiful impact, they will not save you money. Your monthly bills will see the greatest reduction by making changes to the energy efficiency of your home. 

Focus on Energy partners with 108 participating statewide utilities to make these cost savings possible. Their programs include simple things like swapping out old light bulbs for energy efficient models, providing incentives for the purchase of a Smart Thermostat, and they also include more significant projects, like adding

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Even if you don't plan to sell until 2019, this summer is the perfect time to tackle the painting projects that will increase your home's value and improve its mass appeal. If painting projects are on your list, we highly recommend hiring a skilled contractor who specializes in preparing homes for sale. Warden & Sons painting is one family-owned company that has helped many of our clients with their interior and exterior painting projects. Over the years they've proven to be reliable and easy to schedule. Warden & Sons consistently delivers high-quality work that provides a great return on investment. 

10 ways to improve your home's value with paint

Here are 10 ways a reputable painting contractor can help you maximize your sales price and

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Whether you just bought a home or are getting ready to sell, there are many ways you can improve the look and functionality of your front yard. Landscape architect Paul Ganshert shares the following tips for adding plantings, lighting, and other outdoor elements to enhance your home.


Keep it clean and simple

Beauty is in the eye of the beholder, so don't just install an expensive pond or retaining wall because you think you should -- it may end up being a maintenance headache for you and future homeowners. For starters, focus on the basics that appeal to a broader audience, like making sure your plants are manicured and the beds and lawn are free of weeds.

Adjust plant material

Begin by pruning existing plant material correctly and

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One of the biggest concerns people have when downsizing is figuring out what to do with all of their stuff. That’s why decluttering, organizing, and making other preparations for selling your house can go much more smoothly with the right help.

To empower people to begin this process, Capitol Lakes retirement community in downtown Madison recently hosted an educational event with representatives from local businesses, followed by a question and answer session and building tour. Presenters included Kathy Rounds of Trusted reLocation Consultants (TLC), a full-service moving and organization company; Marianne Gariti of Moving Forward, which specializes in senior move management; and Chris Venden, an experienced Realtor with Mad City Dream Homes.

The

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At Mad City Dream Homes, we customize each marketing plan in order to deliver the best value for each home-selling client. This is one reason why we love selling luxury real estate; there are so many creative touches we can add for the truly special property.

Luxury real estate marketing examples

Below we share a few examples of the marketing tools we make available to our clients with high-end and luxury properties.

Staging with rented furniture

Sometimes it makes perfect sense to replace an owner's existing furniture with rented furniture individually selected by our stager. Such was the case with our recent Lake Monona condo listing in Downtown Madison. Notice how the low profile furniture adds a modern touch while allowing for an

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